Jessica Wilson

Product and Brand Marketing Portfolio

Examples of Tech Sheets and Trend Sheets created as marketing collateral to showcase features of new products. I determined which products to include, wrote copy, crafted the layout, and worked cross-functionally to produce the photos and graphics

Trend Sheet introducing the new Spring 2024 Head-to-Toe trail styles to sales reps
Tech Sheet detailing the specs and selling points of the updated High Point 2-in-1 shorts
Tech Sheet that explains the key product benefits of Brooks’ ultra trail shoe to retailers and sales associates
Trend Sheet illustrating how the Spark tights’ new Turn-and-Lock design prevents a runner’s phone from falling out of their pocket