Selection of product launch videos for audience of retail buyers and sales reps to drive sell-in growth. My contribution was to determine the objectives and style for each video, write voiceover scripts, create shot lists, procure music, select products to feature, and manage the production, editing, and distribution of videos to global stakeholders

Directed lifestyle video to introduce the new trail footwear and apparel
Directed production of 3D animated video to introduce new features of the Glycerin 21 road running shoes
Produced video to explain advantages of SpeedVault trail technology
Created 3D animated video highlighting Brooks’ latest foam midsole technology