Google – Online Campaigns

Led the planning and implementation of seasonal campaigns during holidays and key moments for US, Canada and several countries in Europe. Defined final messaging and value proposition for the online promotions on Fitbit.com. Managed internal stakeholders to get buy-in, feedback, and alignment during kick-offs and creative reviews, as well as overseeing the production and approval of web assets such as images, GIFs, emails, and social media content with external agencies.

Holiday Sale

*Smartwatch product page. Managed e-commerce marketing for Fitbit and kept website up-to-date during each sale and promotion*

New Year Sale

*US home page featuring $50 off with New Year promo messaging. Tracked start and end times for campaigns in different countries and dealt with bugs to make sure customers did not experience any issues*

In addition to managing the web promos, I worked closely with the email marketing team to craft messaging for promotional emails. I was responsible for ensuring emails contained images and models consistent with the website and provided accurate information including pricing, dates, legal copy, etc.

Example marketing email from 2024 New Year promotion

I was mentioned in an internal newsletter highlighting a successful New Year campaign

Valentine’s Day Sale