Pelikan – Videos – Jessica Wilson

Animated Product Launch Videos

Samples of animated videos of new school products used in digital marketing campaigns. I owned production of the videos from start to finish, using vendors to execute the animation and editing. I was responsible for developing the creative concept and storyboard, writing the script, and selecting the music. I led the review and approval process through cross-functional stakeholders and delivered these videos on time and within budget

Animated video to introduce the Combino® Colored Pencils in European markets

Promotional video to introduce the “A Universe To Create” Back to School campaign in Latin American markets

Promotional video to re-brand “Silverstar® graphite pencil” in Latin American markets

Promotional video to introduce Markana® Twist Pastel edition colors to sales reps, buyers, and consumers

Promotional video to introduce the Markana® Twist markers’ new packaging to distributors and end users

Promotional short video used in social media campaign to introduce the new Colorella® washable markers to end users

Live Action Instructional Videos

Samples of “Do-it-Yourself” videos produced during the COVID-19 lockdown to teach children how to do art projects at home using Pelikan products. I was responsible for creating a series of YouTube videos in less than 3 months for European and Latin American markets. I selected the products, defined each art project, and wrote the step-by-step copy. During the shooting, I provided direction on product staging and talent. I delivered a total of 10 videos that were translated into 5 different languages

“Do-it-Yourself” video tutorial using Pelikan’s modeling clay and glitter glue

“Do-it-Yourself” video tutorial using Pelikan’s pencils and Markana® Twist markers

Live Action Product Launch Videos

Examples of live action videos that showcase product features to distributors and end users. My contribution was to define the strategy and make the video tell a story by showing how the products can be used to produce fun art projects, incorporating text call outs into the video, and directing talent

Promotional video to show children the new product features of the Colorella® washable markers

Promotional video to launch and teach children how to use the new Modeling foam

Promotional video to introduce special edition products from the “Creative Kit” franchises sold in Mexico at Walmart and Sam’s Club during the 2021 Back to School Season

Promotional video to advertise the new Markana® brush tip marker and its calligraphy features

Promotional video to show children how to use the new Mixed Colors Pelicrayones® wax crayons

Promotional video to show art lovers how to do advanced drawing techniques with the new Pastel colored pencils

Workshops and Tutorials

Examples of online workshops and Facebook Live videos featuring influencers and local artists to promote Pelikan’s school products on a monthly basis. My contribution was to scout the talent, coordinate the logistics of the event, and prepare the video script to highlight the features and benefits of each product

Facebook Live video recording where illustrator and artist Yadira Gayosso, gave a drawing tutorial using the new Markatodo® metallic markers

Workshop video of online workshop where designer and influencer Homar Aparicio, showed Lettering techniques using the Markana® brush tip marker