Pelikan – Marketing Campaigns

2019 Back to School Campaign

Managed a marketing campaign in Mexico for new product launches during the 2019 Back to School season spanning social media platforms and physical advertisements including billboards and fully-wrapped public buses in Mexico City and Puebla. Company surveys of Mexico City residents showed a 260% improvement in brand awareness compared to the previous Back to School season, and sales of scholastic products increased 112% Year-over-Year.

Artwork commissioned for use in digital advertisements during 2019 Back to School season to promote Pelikan Colored Pencils and Markana® Twist Washable Markers. I directed graphics team to use the products to color the most famous landmarks and buildings of Mexico City

Ad video used on Facebook and YouTube (this version does not include audio)

Advertisement design rolled out onto 500 public buses for 2 months in Mexico City during the 2019 Back to School season to promote Markana Twist Washable Markers

Advertisement design rolled out onto public buses to promote colored pencils

Rear view of full-wrap bus advertisement design rolled out onto 500 buses

Bus spotted in the wild in Mexico City sporting my Pelikan ads in 2019

Backpack Product Launch, 2019

Videos featured during the 2019 product launch of the first ever Pelikan-branded backpack. I directed the filming on-set, chose the products and wardrobe for the models, and wrote the copy that appears in these videos.

Produced promotional video used in Facebook and YouTube ads to introduce new Pelikan backpacks

Orchestrated a giveaway in which a popular YouTube influencer with >600K channel subscribers unboxed our new backpacks filled with Pelikan products to promote the back-to-school season

Directed internal Pelikan team to to shoot and edit animated video introducing the new Pelikan backpacks and pencil pouches
for use in sales decks and pitches to retailers and distributors

Led the development of Out Of Home advertising for 2020 back to school season at Pelikan. This billboard in Puebla, Mexico was part of the campaign I managed across Latin America.